نشریه مطالعات مدیریت، اقتصاد و کارآفرینی
سال یکم شماره 2 (تابستان 1399)

Today, organizations offer goods and services that are defined by individual customers.  A customer relationship management system goes beyond the traditional operational automation of sales, marketing, supply chain or service through a technologist, and a CRM system goes beyond the quality of service or customer service.  Customer relationship management systems are systems about the transformation of the whole organization and how the organization's attitude to its customers.  The analytical model of the research used in this research has been extracted from the dimensions of establishing customer relationship management in Padmavasi et al. (2012).Golestan are that 186 people were selected as a sample using random sampling method and Krejcie and Morgan.The measurement tool in this research is a questionnaire whose face validity was confirmed by the supervisor and several experts.  After checking the validity and reliability of the questionnaire, information and data were collected and analyzed using descriptive and inferential statistics.  Data analysis was performed by descriptive statistics (including: frequency, relative frequency percentage) and inferential statistics (including Kolmogorov-Smirnov, binomial and Friedman tests) using SPSS software.  The results indicate that customer relationship management has been established in industrial production units under the auspices of the West Golestan Province Industry, Mining and Trade Organization.  We also used the Friedman test to rank the effectiveness factors of customer relationship management. The results indicate that customer profitability measurement system, business plan, key customer acquisition and retention, key customer classification and customer satisfaction measurement system have priority, respectively.

The purpose of this study was to identify the impact of information technology on business intelligence of managers in Bank Saderat of Mazandaran province. This research is applied in terms of purpose and descriptive-survey in terms of nature and method. The statistical population of the study consists of all heads and deputies of Bank Saderat of Mazandaran province, whose number is about 210 people. The sample size was obtained using Morgan table and the sampling method was simple random.  A questionnaire was used to collect data. The result indicates that the claim that the distribution is normal is accepted. The regression equation has been used to test the hypotheses. The results indicate that, according to the results of regression, the effect of information technology variable on the dependent variable of business intelligence is confirmed. Also, the influence of the variables of information technology infrastructures, quality of information content, quality of access to information and the variable of analytical decision-making culture on the dependent variable of business intelligence are confirmed. However, the effect of data integrity and analytical capabilities on the dependent variable of business intelligence is not confirmed.

Social responsibility is recognized as one of the most important elements of organizations' existence, in such a way that the importance given to its observance by organizations strengthens the opinion of stakeholders outside the organization to legitimize it. The purpose of this study is to investigate the impact of social responsibility, company and business ethics on brand attitude (case study: customers of Asia Insurance Company). This research is applied in terms of purpose and descriptive-survey method. The statistical population of the study includes all customers, the number of which is unknown. The Cochran infinite community sampling formula will be used to determine the required sample size. Based on the unlimited Cochran's formula with an error of 3%, in this study, the number of samples is considered to be 4, which will be selected by the non-probability method available. In the present study, the field method was used to collect the primary data and the tool for collecting the primary data was the five-point Likert questionnaire, and the library method was used to collect the secondary data. Come. To test the research hypotheses, modeling, structural equations, and smartpls software were used. The results showed that the expectations of all corporate social responsibility have a significant effect on the response to corporate social responsibility behavior, the response to corporate ethics behavior and corporate social responsibility behavior. The expectations of all business ethics have a significant effect on the response to business ethics behavior, the response to corporate social responsibility behavior has a significant effect on brand attitude, and the response to business ethics behavior has a significant effect on brand attitude.

Today, customer attention and tips that can improve communication with them, is considered a very important issue for all organizations. Meanwhile, the quality of work life of employees is considered as one of the most important factors that can affect customer relationship management. Therefore, in the present study, we decided to investigate the effect of quality of work life on customer relationship management among sales staff of Kaleh Company so that we can finally provide useful information to managers and policy makers of organizations. The present study is applied in terms of purpose and in terms of collecting survey information and using a questionnaire, which is used to assess the quality of work life from the 34-item Walton (1973) questionnaire and to assess customer relationship management from the 14-item Abbasi questionnaire (2009). ) Used. The statistical population in this study is all employees of the sales department of Kaleh Company, whose number is 100 people and using Krejcie and Morgan table, 80 sample people have been selected by simple random sampling. Spss 24 and Smart PLS software were used to analyze the data and test the hypotheses and research model. The research results indicate that the quality of work life and all its dimensions and components have a positive and significant effect on customer relationship management among the sales staff of Kaleh Company.

Since the goal of the managers of the organization is to improve the job performance of employees, the main purpose of the study is to see what effect the use of social media has on the job performance of employees in Iran Khodro Company. This research is an applied research based on objectives and is based on data collection and research design in a descriptive-survey method. Since we are looking for a relationship between research variables, this research is also a correlational research. In the present study, the statistical population of the study, the statistical population of the present study is all managers and employees of Iran Khodro, which is about 409 people. According to Morgan's table, the number of present research samples is equal to 199 people. Available sampling method was used. The data collection tool is a standard questionnaire that was distributed among the sample and analyzed by obtaining questionnaires and information obtained from the hypotheses using SPSS software, which we will discuss the results in the following. . The results of Armon Regression indicate that social networks and its dimensions (shared perspective, trust and network relations) have a significant positive effect on the job performance of employees in Iran Khodro Company.

The aim of this study was to investigate the relationship between qualities of work life was effective human resource management. The population of the city municipal employees that was 340. With morgan and kerejcie diagnosed table and simple random sampling of 181 individuals chosen Later were asked to answer a questionnaire study. This research was descriptive- Correlation. To collect data Standard questionnaires were used human resource management effectiveness and quality of work life questionnaire. Data for the analysis of descriptive and inferential statistics were used. The descriptive statistics by using frequency, percentage and graphs to describe the variables studied, The inferential statistics, regression and correlation coefficient and Pearsoun was using the assumptions of this study. All data analysis was performed using SPSS-18 software.The findings suggests that the level of significance (0.000) is smaller than the error 5%. Therefore, we conclude there is a significant relationship between effective human resources management in the organization of work, the development of human capabilities, payment of fair and adequate provision of health, the health and growth opportunities and continuous security staff.